Sen. J.D. Vance, R-Ohio, criticized Target for its LGBTQ+ Pride Month collection on Friday, saying the company has “decided to wage war” on its loyal customers.

“Target could have decided to stay out of the culture wars, instead it decided to wage war on a large share of its customer base,” Vance tweeted. “I no longer shop at Target, and it seems many families are doing the same.”

The senator retweeted a post by journalist Benny Johnson stating, “Target stock has just COLLAPSED to its lowest trading value in a YEAR with no end in sight.”

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