Cigarettes are making a comeback in pop culture, with smoking increasingly portrayed as stylish across film, television, and music.

Prominent names, including Dakota Johnson, Beyoncé, Lorde, and Tim Robinson, have all been seen smoking in recent roles, performances, or music videos, signaling a shift in how smoking is portrayed.

Jared Oviatt, creator of the Instagram account @Cigfluencers that showcases glamorous images of celebrities smoking, told The New York Times that he has noted a recent uptick in such content. When he launched the account in 2021, finding new examples was much more challenging.

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